KSM Candle Company (formerly Knit, Soy, Metal) reached out regarding a business rebrand. We took it seriously, and created a timeless, modern, clean logo, business stationery, and product packaging. The muted straight-forward black and white color palette and kraft/neutral product labels were perfect considering the brands history of being a simple alternative to traditional wax candles. An elegant and clean, san-serif type is easy to navigate, and welcoming to those who are being reintroduced to the brand.